Women Entrepreneurship in India

Since ages India has been men-dominated country. But, time is changing now. Women in India have outraged the fact that since hundreds of years they had been following the orders of men. They now know their rights and duties and with the spreading awareness amongst the women they are now no less then the men. They are walking with men at the same pace in each and every field.

Following this latest trend, women are no less and backward any more. Many women have established their own economy i.e., entrepreneurial empire and are now ruling their world as they wished to. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures.

"Women Entrepreneur" is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. This is great news. But, a part of women in some parts of the country still do not know their power. They don't know that they can break the domination over men and move on, walk on and fight for their freedom. They can live like princess in their own Disney world.

Some serious constraints faced by women trying to enter in this field are:

·         Lack of Confidence: women lack confidence in their strength and competence. The family members and the society are reluctant to stand beside their entrepreneurial growth.

·         Socio- Cultural Barriers: Women's family and personal obligations are sometimes a great barrier for succeeding in business career.

·         Market-oriented risks - Stiff competition in the market and lack of mobility of women make the dependence of women entrepreneurs on middleman indispensable.

·         Motivational factors - Self motivation can be realized through a mind set for a successful business, attitude to take up risk and behavior towards the business society by shouldering the social responsibilities.

·         Knowledge in Business Administration - Women must be educated and trained constantly to acquire the skills and knowledge in all the functional areas of business management.

·         Identifying the available resources - Women are hesitant to find out the access to cater their needs in the financial and marketing areas.

Apart from the barriers let's see what all qualities does an entrepreneur requires? They are:   

   Innovative thinking and farsightedness.

   Quick and effective decision making skill.

   Ability to mobilize and marshal resources.

   Strong determination and self confidence.

   Preparedness to take risks.

   Accepting changes in right time.

   Access and alertness to latest scientific and technological information

Many women have these qualities but they never got a platform to showcase their talents and hence they don't know their real abilities.

Lets' join hands and mark the beginning to raise the women and influence them, motivate them by showing them the various vibrant paths waiting for them. And all the women, who've read it, remember: "Nothing is impossible..." this is what you teach your students or children. Follow it for yourself as well..!!! Life will then be wonderfull.